Explained by Ian Mitchell King, The acute phase of a crisis lasts less than a month and is the initial stage of a crisis. This level comprises the most fundamental aspects of crisis management. The early phases' purpose is to keep individuals quiet so they can focus on the rehabilitation process. At this point, the company must interact with key stakeholders and ensure that its message is consistent. Throughout the process, it should keep spokespeople aware of crucial messaging points.
The second step is determining the crisis' fundamental causes and estimating the hazards. The preventative stage of the crisis management process is when all stakeholders work together to avert the situation. This action will only make things worse. It is more preferable to tackle the situation than than avoid it. Hiring an individual who can cope with the circumstance is an excellent approach to achieve this. During this stage, all workers will try to protect their firm by blaming one another, which will only worsen the situation.
The recovery period follows the crisis. The organization has returned to normal after the catastrophe. Reputation rehabilitation may still be ongoing, depending on the severity of the incident. The post-crisis phase's purpose is to go back to normal. Throughout the situation, the group has promised to offer more information. Organizations should share information on the recovery process, remedial measures, and investigations to keep these obligations.
The reaction stage is the third stage. In a crisis, the public's safety is the most important concern. The harm will worsen if this is not treated. The organization's reputation and financial repercussions must next be considered. After the crisis has been addressed, it is time to move on to the recovery phase of the crisis. The rehabilitation process may be protracted and need continuing care, which is why crisis management must be effective and efficient.
The response phase is the fourth step. The organization must now recover from the disaster and re-establish its image. The management team must keep stakeholders informed about the latest advancements throughout this stage. The organization must continue to restore the community's key functions. The duties of the people must be prioritized. This is the most crucial part of the procedure. It's the most important step. A catastrophe may be a significant liability for a company.
The reaction phase is the fifth step. There are three key phases in crisis management during this time: the initial stage, the recovery stage, and the post-crisis stage. There is a time of uncertainty and adjustment in the start. The company must apply short-term initiatives in the middle. The most challenging step of crisis response is the implementation of urgent and short-term reforms. Adapting to changing situations and circumstances is required.
Ian Mitchell King Identity, The response phase is the fourth step. This is the most crucial step in crisis management. This phase's goal is to prevent the problem from spreading. The assessment of the crisis management exercise should also be included in this phase. The lessons learnt throughout the crises should also be included in the exercise's analysis. Finally, a company's planning phase should be the most effective. It should be assessed, as well as the lessons learned.
The situation is assessed at the third step. The crisis management must determine what to do at each step throughout the third stage. For example, since it is not always feasible to specify the precise actions and schedule for each stage, the approach should not be preset or established. In addition, the team must collaborate in order to find a solution. The four stages of crisis management should be well-defined and understood.
Ian Mitchell King believes that, The post-crisis stage is the fourth stage. The crisis response should be supplied within an hour of the incident at this point. The messaging must be factual as well as honest and empathetic. The first stage is the most crucial, while the second is the post-crisis period. The goal of the post-crisis period is to avoid a repetition of the prior crisis. The team should be aware of the significance of the final step throughout both stages.